Track the Market Trends with Will's Market Insight
VOLUME 1, ISSUE 7 / 3 July, 2025
GROWTH! AFFORDABILITY! REALITY!
Atlanta’s growth narrative is no longer a secret—but with expansion comes pressure, and with pressure comes political theater.
As chatter heats up around the mayor’s office and local elections loom, it’s been hard to separate real policy from the noise. Politicians, pundits, and attention-seeking influencers are lining up to offer quick fixes to complex housing challenges—many of which we've seen play out in other major cities with…less than stellar results.
Calls for rent control, freezes, and artificial affordability schemes may sound appealing on paper, but let’s be honest: we’ve seen how these policies work in practice. Just look to New York or San Francisco—two cities with the most aggressive rent regulations in the country and, not coincidentally, some of the least affordable housing in the world. The formula is simple: restrict supply and discourage development, and you end up with higher prices and lower availability for everyone.
Atlanta has taken a different path—and we’d be wise to stay the course. Over the past decade, we’ve added new housing stock across the metro, particularly in areas like Brookhaven, the Westside, and along key MARTA corridors. That construction has helped temper rent increases and created more options for both buyers and renters alike. We don’t need experiments; we need smart leadership and thoughtful planning.
This isn’t about luxury versus affordability. It’s about sustainability—for families looking to buy their first home in Druid Hills or Kirkwood, for professionals relocating to Buckhead or Ansley Park, and for investors betting long on Atlanta’s trajectory. Strong cities are built on balanced housing policy, economic opportunity, and infrastructure that actually supports the pace of growth.
With November approaching, the headlines will only get louder. But as Atlantans, we’ve always valued practical progress over political posturing. Let’s continue to grow with intention—without falling for the quick fixes that have failed so many others.
DID YOU KNOW?
- Atlanta has approved over 17,000 new residential units citywide in the past 18 months, with major growth concentrated in Brookhaven, West Midtown, and along the BeltLine’s Southside Trail. While this helps ease demand pressure, it’s still not enough to meet long-term population growth—Metro Atlanta is projected to add nearly 2 million people by 2050.
- Ponce City Market is undergoing a $175 million expansion, adding more retail, residential, and office space—including boutique hospitality and wellness offerings. The project continues to anchor Old Fourth Ward’s transformation and reinforces Atlanta’s national reputation for adaptive reuse done right.
- Atlanta’s luxury condo market saw a 14% increase in sales volume year-over-year in the first half of 2025, led by transactions in Buckhead, Midtown, and Ansley Park. Demand remains strong for properties offering concierge-level service, walkability, and views—particularly among downsizing homeowners and incoming executives relocating from high-tax states.
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BATTLE AVENUE
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June 2025 Market Snapshot
Average Sales PriceSingle Family Homes
$554,223
June 2025
Units SoldJune 2025
4,782
Total Units
Percentage Of Asking Price
96.6%
June 2025
Track the Market Trends with Will's Market Insight
VOLUME 1, ISSUE 6 / 10 June, 2025
Right now, a lot of buyers are in “wait and see” mode.
Historically, this pause in activity has created the perfect window for others to step in and make strong moves. I know that can sound like broker-speak—but time and time again, those who act when others hesitate end up with the edge. Why? Because in a tight inventory market like Atlanta’s, the biggest advantage isn’t necessarily timing the lowest interest rate. It’s choice.
Many assume the biggest barriers to homeownership are high interest rates, rising prices, or broader economic uncertainty. Those are real factors—but the most important consideration is often overlooked: access to the best homes. The homes with quality finishes, ideal layouts, great locations, and long-term potential. That kind of value is hard to replicate.
If you’re looking at new construction or renovated homes, this matters even more. Most of the early-stage projects I’m seeing planned across metro Atlanta—whether in Buckhead, Brookhaven, or pockets Intown—are coming in at noticeably higher price points than many of the quality resale listings available right now. Building costs, materials, and labor haven't softened much, and it’s showing up in the numbers.
In short: what you can buy today, at today’s prices, may be a better deal than what’s coming six or twelve months from now—especially if you’re focused on long-term quality, not just the short-term rate.
If you’re thinking about buying or just want to get a sense of what’s out there in your target neighborhoods, I’m here for that conversation.
May 2025 Market Snapshot
Average Sales PriceSingle Family Homes
$541,334
May 2025
Units SoldMay 2025
4,689
Total Units
Percentage Of Asking Price
96.7%
May 2025
May 2025 Market Insight
VOLUME 1, ISSUE 5 / 6 May, 2025
I. Hello and HAPPY MAY!
Spring is in full bloom here in the Peach State, and while national economic uncertainty—like the lingering effects of trade tensions and interest rate volatility—has created some caution in the broader markets, Atlanta continues to show resilience.
Some buyers and sellers are taking a wait-and-see approach, but many are viewing this moment as a strategic window of opportunity. With increased inventory in select neighborhoods, there's more to choose from—making it easier to find the right fit before competition tightens again. Just like with past market disruptions (think COVID), history shows these cycles pass, and activity rebounds quickly. Plus, with potential tax reforms on the horizon and the echoes of past stimulus programs still shaping economic behavior, there could be renewed momentum—especially if inflation remains in check and interest rates edge down even slightly.
Atlanta's private listings market—especially in luxury and new developments—is active but often under the radar. Many contracts are being signed off-market or before public data catches up. The reality? The market here may be healthier than the headlines suggest.
2. A (Very) RECENT History Lesson
April 2nd marked the onset of a Global Tariff Trade War, and the financial ripple effects are being felt here in Atlanta. Businesses that rely on imported goods or components—particularly in logistics, manufacturing, and tech—are navigating a new wave of uncertainty. The markets have reacted swiftly, and just like elsewhere, hesitation has crept into investment decisions, consumer confidence, and homebuying activity.
But Atlantans are no strangers to resilience. Many are recalling the early days of COVID, when uncertainty also paralyzed decision-making—only for the real estate market to rebound quickly and powerfully. Supply chain delays and cost pressures are likely again, but if long-term treasury yields suggest a looming recession, the Federal Reserve may step in with rate cuts, provided inflation stays in check. Upcoming tax incentives could also boost spending power.
In metro Atlanta, where population growth and job creation continue to surge, housing demand may not stay subdued for long. If rates drop and confidence rebounds, we could see home prices stabilize—or even rise again—in relatively short order.
Unlike COVID, this isn’t expected to disrupt internal migration patterns. In fact, Atlanta continues to benefit from inbound relocation, with commercial development and leasing activity on the rise—especially in areas like Midtown, Westside, and along the BeltLine. Inventory is up slightly right now, which gives buyers more options and potentially more negotiating power in the short term.
For those watching and waiting: remember how quickly conditions changed last time. Once the fog of uncertainty lifts, history suggests the market may move fast—again.
April 2025 Market Snapshot
Average Sales PriceSingle Family Homes
$537,475
April 2025
Units SoldApril 2025
4,194
Total Units
Percentage Of Asking Price
96.8%
April 2025
January 2025 Market Insight
The Ah-HAH Market of 2025 arrives.
Now that 2025 has arrived, the world seems more clearly aware of the following:
I. Mortgage rates likely to stay around 6%
Mortgage rates are expected to hover around 6%, which is becoming the new norm. While some still view this as high, it’s much more sustainable than the 2-3% rates we saw in the past. Historically, low rates were a response to economic instability, so 6% is a reflection of a more stable, growing economy, with solid employment and rising wages.
II. Atlanta is not experiencing a mass exodus like other cities
While some have speculated about the decline of big cities like New York, it’s clear that Atlanta, with its vibrant tech scene, expanding infrastructure, and cultural renaissance, is thriving. The city remains a key hub in the Southeast, attracting both businesses and residents seeking a lower cost of living compared to places like NYC or California. Atlanta’s resurgence is undeniable!
III. Home prices in Atlanta still rising
While home prices in some parts of the country have soared, Atlanta’s housing market has been more balanced, even if prices are still elevated. Unlike cities like San Francisco or New York, Atlanta has avoided the extreme pricing jumps that made other areas unaffordable. However, with rising costs across the board, even places in Georgia are becoming more expensive, and the once "cheap" homes in certain neighborhoods now look like they’re catching up to the bigger cities.
IV. Stimulus and generational wealth shifts
Everyone agrees that stimulus fuels inflation, and the COVID-era programs were just the tip of the iceberg. We’re now witnessing a $100 trillion wealth redistribution shift in real time, especially through tax changes that favor high-net-worth individuals.
This flow of wealth is entering the real estate market, and Atlanta’s high-end real estate, with its mix of suburban luxury and urban sophistication, is benefiting.
V. Demand for new homes continues to surge
The demand for new construction homes in Atlanta is stronger than ever. Buyers are increasingly willing to pay a premium for modern, move-in-ready homes. In contrast, properties that need major renovations may offer some of the best opportunities in 2025, especially in up-and-coming neighborhoods like West End, Summerhill, or East Atlanta Village.
VI. Personalized, non-trendy home interiors
Gone are the days when trendy, seasonal design was the standard. In Atlanta, where individuality is celebrated, home interiors are embracing a more unique, personal touch. This shift away from mass-market design trends may become a defining feature of the 2025 housing market.
VII. Atlanta's political landscape may see a shift in 2025
As we move into 2025, expect a shift in Atlanta’s political landscape, with more voters leaning toward practical, community-driven solutions rather than ideological extremes. The city's growing diversity, combined with its emphasis on business growth and sustainability, will likely drive more pragmatic leadership choices.
VIII. Wishing you a successful, prosperous 2025!
Here’s to a prosperous and healthy 2025 for everyone in Atlanta! With its dynamic economy, flourishing arts scene, and growing real estate market, the city is poised for another strong year ahead.
December 2024 Market Snapshot
Average Sales PriceSingle Family Homes
$507,448
December 2024
Units SoldDecember 2024
4,608
Total Units
Percentage Of Asking Price
95.2%
December 2024